Things that You Must Know About Google Expanding the People Also Ask Feature
The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. There have been some instances of infinite PAAs but a lot would stop after several new questions. Such PAA feature first showed in the search results in the summer time of 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. But, so many of the PAAs actually appeared below the first search result page.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.